30,000 people are on the waitlist for this jewellery advent calendar

Elevating the Festive Experience: The Rise of Luxury Jewellery Advent Calendars

The holiday season is upon us, and with it comes the ever-evolving world of luxury advent calendars. While beauty and alcohol-infused offerings have long dominated the market, a new contender is stealing the spotlight – the jewellery advent calendar. From high-end brands like Missoma to the contemporary label Astrid & Miyu, these opulent collections are redefining the way we celebrate the countdown to Christmas.

Indulge in the Sparkle of the Season

Elevating the Piercing Experience

Astrid & Miyu, a brand known for its elevated in-store piercing experience, has become a go-to destination for chic, sparkling cartilage studs and modern jewellery pieces. With a focus on combining the best of seasonal trends with a classic, timeless aesthetic, the brand has built a loyal following among those seeking to curate a constellation of piercings in their ears.

The brand's 2024 advent calendar offerings are poised to take the luxury jewellery market by storm. Launching on October 7th, Astrid & Miyu is introducing three distinct levels of indulgence, each catering to the varying preferences and budgets of their discerning clientele. From the 12-day calendar, boasting £690 worth of earrings, to the 24-day extravaganza featuring £1,600 of classic pieces and new creations, these advent calendars are designed to be more than just a fleeting holiday treat – they're quality jewellery boxes that can be used to house all your advent calendar goodies, as well as your existing favourites.

The Pinnacle of Luxury

For those who truly seek to indulge, Astrid & Miyu's 9kt solid gold collection is the ultimate in opulence. Containing £1,300 worth of extra-special pieces, this calendar offers a level of exclusivity that is sure to captivate the most discerning of jewellery enthusiasts. Featuring three pairs of earrings adorned with glinting white-topaz stones, a matching bracelet, and a voucher for a personalized Story Chain bracelet, this calendar is a testament to the brand's commitment to crafting exceptional, heirloom-quality pieces.

Connie Nam, the founder of Astrid & Miyu, expresses the brand's excitement in bringing back their iconic advent calendars for the third consecutive year. "These are, without doubt, our most anticipated drop of the year and we expect them to sell out at record time in 2024. We've put a lot of thought into the design of each calendar this year, so that it acts as more than just an advent calendar – each one is a quality jewellery box that can be used to house all your advent calendar goodies, as well as your existing favourites."

A Jewellery Lover's Dream

The Astrid & Miyu Advent Calendars are poised to captivate the hearts and imaginations of jewellery enthusiasts across the globe. With their meticulous attention to detail, commitment to quality, and a keen understanding of the evolving desires of their discerning clientele, these calendars offer a truly indulgent and elevated holiday experience. Whether you're treating yourself or seeking the perfect gift for a loved one, these jewellery advent calendars are set to redefine the way we celebrate the most wonderful time of the year.
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